The 'Goolwa Wharf Rotary Market' is run by the Rotary Club of Encounter Bay and the aims of the market are to promote the skills and produce of local & regional growers and producers.

The aims of the market is also to create community awareness, access to good quality and nutritious food options, and foster community and environmental contribution of the local artists and makers of arts and crafts. Overall, to celebrate the unique character of the region, and encourange sustainable living opportunities.