The Barossa Grape & Wine Association (BGWA) is responsible for promoting the Barossa Brand. It serves as the guardian for communicating the Barossa Vision through highlighting its people and places. Their mission is to have winemakers and winegrape growers working collaboratively to achieve a more vibrant and highly valued wine industry based upon the production of wines of excellence, internationally recognised for exceeding consumer expectations and derived through practices that are both environmentally and economically sustainable.