Butterfly Conservation SA was established in 1998 with a commitment to reintroduce butterflies to habitats where they previously existed. Since that time our aims have broadened to include other invertebrates and their impact on the ecosystem by using the iconic “butterfly” as a means of capturing attention. Through provision of resources, talks by members, displays and activities, we aim to improve community understanding of the “little things” and their place in the environment, not just the iconic species.