Adelaide University Internships - Bethany Sweet
Welcome Bethany!
Bethany Sweet joined our Media and Communications Team for her University of Adelaide ABLE Internship for Marketing on July 29 for Semester 2, 2025 - 1 October 2025.
She is completing a 150-hour internship on-site at the Connecting Up Office, working 15 hours a week for about 10 weeks around her university classes: (2 days x 7.5 hours each). Bethany Sweet's portfolio of media articles can be found >> here.
Total 37.5 Joined 29 July 2025 Last Check-In 12 August 2025
Personal Biography
Bethany is currently in her second year of her double degree studying a Bachelor of Commerce, majoring in Marketing and a Bachelor of Laws. She is developing strong analytical, communication and digital marketing skills. Throughout her academic journey, she has participated in projects that have expanded her understanding of consumer behaviour and branding. She has also previously volunteered in retail with the Red Cross, where she developed strong interpersonal, teamwork, and customer service skills.
While interning with the SAcommunity Media and Communications Team, Bethany hopes to gain real-world experience by applying the knowledge she has acquired at university. She is also looking forward to expanding her professional network and developing her skills in digital marketing, content creation, and writing. Her commitment to learning new things can be seen through her moving beyond her comfort zone and taking on different projects.
Bethany aims to pursue a career where she can combine her interests in law and marketing to create ethical and impactful campaigns. Her passion is driven by a strong interest in values-based, community-focused work, using digital marketing to connect with audiences and foster meaningful relationships between brands and consumers.
Work Experience - Internal and External Events, Connections and Networks
Volunteers and interns are encouraged to attend monthly SAcommunity and Connecting Up Team meetings, as well as quarterly all-staff Infoxchange Town Hall meetings to understand more about the organisation as a whole. In addition to reading about projects and news through the staff-wide communication channels Yammer and the weekly CEO Update from David Spriggs, and participating in Lunch and Learn educational sessions, and network meetings to connect with staff and other volunteers.
Relevant meetings and training sessions Bethany has attended include:
Infoxchange All Staff Town Hall Meeting
Infoxchange All Staff Town Hall Meeting - 30 July 2025
Bethany attended the quarterly Infoxchange Town Hall meeting held on 30 July 2025, with staff from the Adelaide, Melbourne, and Brisbane offices in attendance. This provided her with an early opportunity to learn about how Infoxchange operates, discover its various staff members and teams, and understand its connection to Connecting Up. She listened attentively during the meeting and learned about the impact Infoxchange has made, as well as the growing use of technology in empowering the social sector. She also had the opportunity to hear from the CEO, David Spriggs, about the work Infoxchange has done, as well as the company’s plans for the coming year and its vision for the not-for-profit (NFP) sector.
Infoxchange Let's Talk Webinar - AI Learning Community (Lunch & Learn)Let's Talk Webinar | AI Learning Community - 6 August 2025
Bethany had the opportunity to attend the IX Let's Talk Webinar regarding their AI Learning Community held 6 August 2025. During this session she had the opportunity to hear from Sophie Souchon, Digital Transformation Manager at Infoxchange, and Richard Hunt, Digital Community Lead at Infoxchange about the work being done within the Digital Transformation Hub.
The webinar discussed the new AI Nonprofit Learning Community, a community uplift project that creates a space for organizations within the Asia-Pacific region to develop and share knowledge regarding AI and its usage. The community creates a space where organizations can connect with like-minded peers, share their journeys, access nonprofit AI training, and seek consulting with AI experts.
The webinar gave Bethany a better understanding of the role that Infoxchange plays within the digital technology sector. It also helped her appreciate the power of digital content and AI for nonprofits, and how creating a space where they can use their data and leverage AI can make a meaningful impact.
Image: Sam LLoyd, Portfolio Marketing and Brand Experience Lead, Connecting Up and Intern Bethany Sweet
Mentor Meeting
Mentor meetings are an opportunity for mentees to select a member of the Infoxchange staff for a session in which they can explore educational and career options, obtain advice on professional growth, and gain perspectives on pathways and connections. Bethany chose Sam Lloyd, Portfolio Marketing and Brand Experience Lead at Connecting Up as her mentor for the mentor meeting held 12 August 2025 to discover more about his pathway to employment, his current role, and his advice regarding success strategies at work.
Key Takeaways:
Digital Training & Development
Volunteers and interns have access to the Connecting Up Digital Learning Platform, which offers live and recorded webinars, workshops, and webcons led by subject-matter experts on various technology topics relevant to the not-for-profit sector. Through this, Bethany gained an understanding of of media in not-for-profit organisations from informative webinars and workshops, alongside her onsite training. Bethany's interests in digital marketing and social media were the primary focus of the course she had chosen as apart of her intern schedule.
Bethany selected, summarized, and evaluated relevant training sessions to explore how they could enhance her internship experience:
Digital Marketing: Foundations & what's coming up hosted by Sophie Souchon
CU Webinar: Digital Marketing: Foundations & what's coming up - 12 August 2025
This webinar was presented by Sophie Souchon, Digital Transformation Manager at Infoxchange, and offered an introduction to the different levels and strategies of digital marketing that can be utilised by nonprofits. She guided participants through the importance of digital marketing, as it allows nonprofits to communicate their services to a wider community, and how informing an auidence is key to effective engagement.
A large part of the session focused on the Digital Marketing Capability Framework, a tool designed to help nonprofits evaluate their current digital marketing performance. The framework is divided into four categories, enabling organizations to assess their existing efforts and understand what steps are needed to advance to the next level. This approach is valuable for identifying weaknesses within a digital marketing strategy and highlighting areas where nonprofit professionals can strengthen their media skills and apply theory to support informed, strategic decision-making.
This webinar allowed Bethany to understand how vital it is for nonprofits to apporach digital marketing with a holistic perspective. She learned how to can analyse her postion within different streams of digital marketing, such as websites and social media. This knowlesfe enabkes improvements in visibility to potential consumers. The webinar provided Bethany with a base level understanding of digital marketing principles.
